Search Engine and Artificial Intelligence (AI) Optimisation
Improve your site structure and content so that search engines and artificial intelligence systems can effectively understand, interpret, and surface your brand and products.
Website SEO Audit and Proposal
For small businesses that want a one-off SEO review and implementation plan which includes a detailed assessment of the website's search visibility, technical performance, content structure, metadata, and user experience, together with practical recommendations and agreed improvements.
Pricing
£60 - £180 depending on complexity of website
What's included
Comprehensive SEO Audit
A detailed review of your website's search visibility, technical performance, content structure, user experience, conversion pathways, metadata, and local SEO opportunities. The audit identifies issues that may be limiting search rankings, traffic, and enquiries.
Search Visibility and Keyword Analysis
Research into the search terms your customers are using, including commercial, informational, and local search opportunities. This helps ensure your website targets the keywords most likely to generate relevant traffic and enquiries.
Meta Title and Description Optimisation
Review and optimisation of page titles and meta descriptions to improve search visibility, increase click-through rates, and better communicate the purpose of each page to search engines and users.
Structured Data (Schema) Review
Assessment and implementation recommendations for schema markup to help search engines better understand your content and improve how your website appears in search results.
Content and Search Intent Review
Analysis of existing website content to ensure it aligns with what potential customers are searching for. Recommendations may include FAQs, service page improvements, content restructuring, and search-focused content opportunities.
Local SEO Review
Assessment of local search visibility, location targeting, Google Business Profile optimisation, local citations, and opportunities to improve rankings in Google Maps and location-based searches.
User Journey and Conversion Review
Evaluation of how users navigate your website, including calls-to-action, forms, booking pathways, and trust-building content. Recommendations focus on converting more visitors into enquiries, bookings, or customers.
SEO-Friendly Content Templates
Creation of reusable content structures and page templates designed to support search engine optimisation, improve consistency, and make future content creation more effective.
Prioritised Improvement Plan
A clear, practical proposal outlining recommended improvements, implementation priorities, expected outcomes, and estimated costs. This provides a roadmap for future optimisation and can be implemented independently or with ongoing support.
Monthly SEO Audit , Proposal and Improvements
For small businesses that want to improve and maintain their search engine visibility through ongoing analysis, reporting, and monthly improvements. Regular optimisation ensures your website remains visible, relevant, and competitive and is particularly valuable for businesses that regularly update their products, services, content, or marketing campaigns.
Pricing
Choose the level of support that fits your business, whether you need insights only or ongoing improvements.
£50 per month – Audit and Analysis
Monthly audit with clear recommendations across SEO, performance, user experience, and conversions.
£250 per month – Audit, Analysis and Improvements (7 Hours)
Monthly audit and up to 8 hours of agreed improvements and optimisation work.
£500 per month – Audit, Analysis and Improvements (15 Hours)
Monthly audit and up to 16 hours of agreed improvements for ongoing optimisation and growth.
What’s Included
Monthly SEO reporting
A monthly review of your website’s search visibility, technical health, user behaviour, and performance using tools such as Google Search Console, Google Analytics, Lighthouse, and behaviour mapping. Reports include clear recommendations and measurable actions to improve rankings, engagement, and conversions.
Google Business Profile management
Optimise and maintain your Google Business Profile to improve local visibility, increase enquiries, and ensure your business information remains accurate, consistent, and up to date.
Keyword ranking monitoring
Track the search terms that matter most to your business and monitor how rankings change over time. Regular reporting helps identify opportunities, measure progress, and prioritise future optimisation work.
Content optimisation
Improve existing website content to better align with search intent, target keywords, and user needs. Optimised content helps search engines understand your website while making information more useful and engaging for visitors.
Blog article creation
Create search-focused articles that answer customer questions, demonstrate expertise, and target valuable keywords. Regular content creation helps attract new visitors and build long-term search visibility.
Local SEO improvements
Improve your visibility in local search results through location-based optimisation, local citations, business profile enhancements, and content that helps nearby customers find your business.
Competitor monitoring
Monitor competitor websites, content, and search performance to identify opportunities, gaps, and emerging trends. Understanding what competitors are doing helps inform smarter SEO decisions.
Technical SEO monitoring
Regularly review website performance, indexing, structured data, metadata, mobile usability, accessibility, and technical issues that may affect search visibility or user experience.
Conversion optimisation reviews
Analyse how visitors interact with your website and identify opportunities to improve user journeys, calls-to-action, forms, and engagement. The goal is to convert more visitors into enquiries, customers, or leads.
Analytics reviews
Review website analytics to understand where visitors come from, how they behave, and which pages perform best. Data-driven insights help guide business decisions and measure the effectiveness of digital marketing activities.
