SEO audit

Content, keywords and search intent

The audit inspects the language, headings, copy and images across your website to understand which search terms your pages currently target. It then compares this with the terms your ideal customers are likely to use when looking for your products or services, and the information customers would expect to find.

Recommendations may include new content, content restructuring, more pages and improved calls to action.

Technical SEO and performance

The audit will include checks for technical issues including page speed, mobile usability, indexing, page titles, heading structure, erroneous internal links and missing or duplicate content which can negatively affect how easily search engines access, understand and display your website. Analytics and search reporting will be added to your website so future decisions are based on real visitor behaviour and search performance.

Meta titles and descriptions

Meta titles and descriptions are the text that can appear in search results. The audit examines these across your website to make sure they clearly describe each page, reflect relevant search terms and encourage the high intentional visitors to click on your website.

Recommendations will focus on improving search visibility, click-through rates and clarity for both search engines and potential customers.

Structured data (schema)

Structured data, also known as schema markup, gives search engines additional context about the content on a page. The audit inspects existing schema and identifies relevant opportunities to improve it.

Depending on the business and its website, this may include markup for the organisation or local business, services, products, articles, FAQs, reviews, events or people. Only schema that accurately reflects the visible content and services offered should be used.

Local SEO

For businesses that serve a particular area, the audit reports how well the website supports local search visibility. This can include location pages, local keywords, Google Business Profile information, map visibility, local citations and the consistency of business details online. The goal is to make it easier for nearby customers to find your business when they search for the services you provide, conversely for people searching your location to find your business.

User journeys and conversions

The audit also considers what happens when someone arrives on your website. It examines how visitors move through the site, whether calls to action are clear, how forms and booking pathways work, and whether the content builds trust at the right moments. Recommendations focus on helping more relevant visitors take meaningful next steps, such as making an enquiry, requesting a quote or booking an appointment.

What you receive

You receive a clear overview of your website’s strengths, issues and opportunities, alongside page-by-page findings. Recommendations are prioritised so you can understand what is likely to have the greatest impact first.

An SEO audit provides the starting point. A monthly SEO review then builds on this work by monitoring performance, reviewing changes and implementing agreed improvements over time.