The Rewilding Collective

The Rewilding Collective (TRC) is a Charitable Community Benefit Society that brings people together to collectively buy land and restore it for nature.

Duration: Ongoing

Target audience: People interested in rewilding, nature recovery and regenerative food growing, particularly those who want to actively support or participate in community-led land ownership and restoration.

Services: Website design and development, search engine and conversion optimisation, donations and payment implementation, data synchronisation and workflow automation

Technology: GoDaddy, Google Forms, Google Spreadsheets, Google Apps Script, Mailchimp, Stripe

View website

Challenges

The Rewilding Collective (TRC) website is built using GoDaddy’s website builder, which provides a limited selection of templates and components and offers little flexibility for developing more complex functionality.

A donation process was designed around these limitations, specifically the website builder not having tailored forms. User information was gathered using Google Form before continuing to the Stripe platform to securely complete their payment.

To manage user information across Google Forms, Google Spreadsheet and MailChimp, custom Google Apps Script functionality was developed to process submissions from the forms, update the central Google Spreadsheet and synchronise subscriber information with the Mailchimp audience.

Outcomes

TRC now has a complete online donation journey that works within the limitations of its existing GoDaddy website.

Supporter and newsletter information is automatically processed and synchronised between Google Forms, Google Sheets and Mailchimp.

Ongoing work will define clearer user journeys and calls to action, improve search visibility and make it easier for visitors to understand TRC’s work, support the organisation and remain engaged with its progress.