The Rewilding Collective

The Rewilding Collective (TRC) is a Charitable Community Benefit Society that brings people together to collectively buy land and restore it for nature.

Duration: Ongoing

Target audience: People interested in rewilding and nature recovery particularly those who want to actively support or participate in community-led land ownership and restoration.

Services: Website design and development, search engine and conversion optimisation, e-commerce implementation, data synchronisation and workflow automation

Technology: GoDaddy, Google Forms, Google Spreadsheets, Google Apps Script, Mailchimp, Stripe

View website

Challenges

The Rewilding Collective (TRC) website is built using GoDaddy’s website builder, which provides a limited selection of templates and components and offers little flexibility for developing more complex functionality.

TRC wanted to add a donation process however, the website builder does not have tailored form functionality.

TRC also wanted user information gathered from the website to be automatically synchronised across Google Forms, Google Spreadsheets and MailChimp.

Outcomes

TRC now has a complete online donation journey that works within the limitations of its existing GoDaddy website.

Supporter and newsletter information is automatically processed and synchronised between Google Forms, Google Sheets and Mailchimp.

Ongoing work will define clearer user journeys and calls to action, improve search visibility and make it easier for visitors to understand TRC’s work, support the organisation and remain engaged with its progress.